FIFA Turns to MDR Brand Management to Score New Pan-Asian Licensing Opportunities

Licensing International

2021년 11월 2일

MDR Brand Management has been appointed by FIFA, the international governing body of association football, to strategically build a long term licensing and brand extension program surrounding all major FIFA tournaments, including FIFAe and the FIFA brand. The collaboration will focus on licensing and retail activations in South Korea, South East Asia and China (FIFAe only).